Brochure Components A-Z

Published: 17th June 2010
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When it comes to brochure printing, there are so many facets that you need to consider. Here are the basic components you will want to remember when coming up with your designs for brochure printing.

A - Action

When you commission brochure printing, your goal is to get your customer to do something - usually that is to purchase the product or service that your company is selling. That means that every brochure should include a call to action that specifically details what you want them to do, whether that is stopping by your store or ordering now.

C - Captions

While you may include plenty of content in your brochure printing, keep in mind that the captions are one of the first, and possibly the only, things at which the reader will look. Make sure that your caption is short, to the point, and persuasive.

C - Contact Information

Your brochure printing will fall flat if you don't give your customers a way to contact you to find out more information or place an order. Make sure that your address, phone number, email, website, and other contact information details are easy to find and read. It is a good idea to include this information on the same panel as your main call to action statement.

C - Copy

The copy of your brochure printing is the meat of the brochure. It should target the customer and his or her needs, explain how your company can meet those needs, and be written in a language appropriate for your target audience. If you are unsure how to write great copy, consider hiring a professional.

C - Cover

The cover of your brochure is the first thing that people will notice, and what is on the cover will often be the deciding factor as to whether or not a person picks up your brochure and reads it. Therefore, your design needs to be flawless, your images eye-catching, and your headlines inspired.

F - Fold

One of the first decisions during your design process will be the type of fold to utilize. While the tri-fold is the most popular style for brochure printing, there are many other folds available. Talk to your printer about the styles that will be best for your needs. Also, consider the fold during the design process, and make sure that it doesn't affect how the text is read or distort your images.

H - Headings

Along with the captions, headings are one of the first things that readers will look at when they pick up your brochure. Make sure that the most important information is included in the headline. That way, the reader will get your message without reading the entire copy.

I - Images

Brochure printing should be attractive, and four to five professional photos is ideal to attract attention to it. Make sure that you are using images that relate to your product or service, such as people using your products. Images should be sharp and clear and a high enough resolution to avoid pixilation during printing.

T - Typeface

Your typeface, or font, will play a big role in how legible your brochure printing will be, along with the overall feeling the brochure will convey. Choose a highly legible font that gives you the appropriate feeling for your company.

Learn about how your company can take advantage of printing to take your exposure to the next level of branding. Capitalize upon the variety of brochure printing services that PsPrint offers to maximize your company's branding efforts and marketing presence.

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